Client: Turo
Overview:
The goal was to showcase the freedom and versatility of the Turo marketplace through a cross-continental "Sea-to-Sky" summer road trip across Nova Scotia and Alberta. I focused on shifting the narrative from "car rental" to "adventure-enabler" by producing high-value, discovery-driven content that featured the vehicle as a central character in the Canadian landscape. By utilizing strategic video guide formats and commercial photography, we turned passive viewers into high-intent explorers, resulting in a surge of saves, shares, and clicks. All content was optimized for social platform indexing and AI SEO, ensuring Turo remains the top-of-mind choice for domestic travel and road trip discovery.
Deliverables
A collection of 30+ commercial images, as well as 2x saveable travel mini guides.
