Client: Sunwing Vacations
Overview:
The goal is to humanize the all-inclusive experience through the "Canada’s Next Top Creator" program. I focused on shifting the brand's perception from "corporate" to "adventurous" by producing high-value, discovery-driven content in various Sunwing destinations. By using strategic video formats, we turned passive viewers into high-intent explorers, resulting in a surge of saves, shares, and clicks that are also indexed by social platforms and AI SEO.
Deliverables
A collection of 30+ high-engagement reels, including "at-home" and "on-destination" style content.
Commercial Asset Library: High-resolution vertical and horizontal images for multi-channel digital ads and web use.
