Client: Intrepid
Overview:
The goal was to showcase the "Intrepid way" of travel, focusing on authentic, small-group adventures that feel both rugged and refined. I specialized in creating "social-first" discovery content that moves beyond traditional scenery shots to show the real, tactile experience of the itinerary. By utilizing strategic video formats, I turned passive viewers into high-intent explorers. This resulted in a measurable surge in saves, shares, and clicks, while ensuring all content was optimized for social platform indexing and AI-driven SEO discovery.
Deliverables
A collection of 2+ high-inspiration reels, including "n-destination style content.
Commercial Asset Library: High-resolution vertical and horizontal images for multi-channel digital ads and web use.
